PIONEERING WOMEN - UNITED STATES
Pioneering Women are distinguished by a relentless pursuit of personal and professional goals, navigating complex paths with focus, determination, and resilience. They remain steadfast in the face of challenges and turn obstacles into opportunities for growth or achievement. With so much going on in their lives, being prepared is paramount. To them, preparedness unlocks their performance, and they seek brands that also exemplify this.
As a trailblazer, they forge a path ahead to set themselves apart as well lead by example. Their success is often fueled by a network of experiences outside of their professional lives, including social events in the city, trips with friends to the mountains, and moments of genuine connection that foster balance and presence amidst the day-to-day schedule.
Pioneering Women understand the importance of community and mentorship, actively engage in programs that share knowledge, uplift others, and build circles that reinforce their journey to success. They demonstrate that success isn't solely determined by individual accomplishment but by also nurturing a life that is full, well-rounded, future oriented and connected to their values.

DEMOGRAPHIC PROFILE

Source: InterAct + Custom Survey.
TOP TRACKS
Tune into the music they currently have on repeat to get a sense of their daily soundtrack.
RECENT PURCHASES
Have a scan of where they're spending and what they're buying.

THEIR TO DO LIST
Check out what errands they need to run.

A DAY IN THE LIFE
The day in the life shows an hour by hour journey through their day.
SNOOP THEIR SOCIALS
Take a look at their Insta accounts to get a sense of their daily feeds.




CHANNEL CONSUMPTION
A view of their most consumed channels.

Source: InterAct + Custom Survey.
WEEKLY CHANNEL REACH

Source: InterAct + Custom Survey.
STREAMING CHANNELS

Source: InterAct + Custom Survey.
NEWSPAPER SITES

Source: InterAct + Custom Survey.
SOCIAL NETWORKS

Source: InterAct + Custom Survey.
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