Affluent Social Climbers believe strongly in appearances. They are fit, wealthy and, most importantly, self-made, and the luxury they’ve earned for themselves to be apparent to everyone in their circle. Although they take pleasure in simple moments spent with family, watching football, playing video games, or enjoying a beer in their carefully, tastefully curated homes, they gravitate towards lavish experiences and luxury purchases. They are workaholics who spend most hours of the day reading through news and professional publications, pouring into their careers to afford their glamorous lives. In exchange for their hard work, they want courtside seats to NBA games, they want the latest technology, and they want the sleekest fashions in their homes, cars, and closets, all to stop their peers and colleagues in their tracks.