Affluent Progressives aim to live a life that fulfils them at every turn. They work hard to earn the freedom to enjoy the vast beauty of life. They reach for luxuries both big and small, taking pleasure in functional everyday purchases, niche music finds, the newest gadgets, food excursions, art festivals, and deeply luxurious vacations. Their jam-packed social calendars are as essential to them as their physical and mental wellness practices. They hold a fierce hope for the future, and desire to strongly to be part of an equitable, sustainable future.
They shop according to their values, which they take pride in. Their lust for life makes them an influencer among their family and friend circles when it comes to food, music, technology, and experiences, as they’re always on the hunt for the next adventure.