AFFLUENT PROGRESSIVES - CANADA
Affluent Progressives live life at a fast pace, they have established their independence in a world which is unrecognizable to the generations who came before them. Sustainability is a key focus for them and ensuring that they make the future better for themselves and others. While they love their vehicles for practicality and safety, they also want a car to represent their personality and grab the eyes of others on the road and around them.
DEMOGRAPHIC PROFILE
Source: Vividata 2024.
TOP TRACKS
Tune into the music they currently have on repeat to get a sense of their daily soundtrack.
RECENT PURCHASES
Have a scan of where they're spending and what they're buying.
THEIR TO DO LIST
Check out what errands they need to run.
A DAY IN THE LIFE
The day in the life shows an hour by hour journey through their day.
SNOOP THEIR SOCIALS
Take a look at their Insta accounts to get a sense of their daily feeds.
CHANNEL CONSUMPTION
A view of their most consumed channels.
Source: Vividata 2024.
WEEKLY CHANNEL REACH
Source: Vividata 2024.
STREAMING CHANNELS
Source: Vividata 2024.
WEBSITE TYPES
Source: Vividata 2024.
SOCIAL NETWORKS
Source: Vividata 2024.
PROGRAMME GENRE
