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AFFLUENT SOCIAL CLIMBERS

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PIONEERING WOMEN

AFFLUENT PROGRESSIVES - CANADA

Affluent Progressives live life at a fast pace, they have established their independence in a world which is unrecognizable to the generations who came before them. Sustainability is a key focus for them and ensuring that they make the future better for themselves and others. While they love their vehicles for practicality and safety, they also want a car to represent their personality and grab the eyes of others on the road and around them.

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DEMOGRAPHIC PROFILE

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Source: Vividata 2024.

TOP TRACKS

Tune into the music they currently have on repeat to get a sense of their daily soundtrack.

RECENT PURCHASES

Have a scan of where they're spending and what they're buying.

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THEIR TO DO LIST

Check out what errands they need to run.

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A DAY IN THE LIFE

The day in the life shows an hour by hour journey through their day.

SNOOP THEIR SOCIALS

Take a look at their Insta accounts to get a sense of their daily feeds.

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CHANNEL CONSUMPTION

A view of their most consumed channels.

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Source: Vividata 2024.

WEEKLY CHANNEL REACH

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Source: Vividata 2024.

STREAMING CHANNELS

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Source: Vividata 2024.

WEBSITE TYPES

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Source: Vividata 2024.

SOCIAL NETWORKS

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Source: Vividata 2024.

PROGRAMME GENRE

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Source: Vividata 2024.

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