AFFLUENT SOCIAL CLIMBERS - CANADA
The Affluent Social Climbers are constantly balancing their love for thrill-seeking and engrained habits of loyalty. They are up to date with the latest known and niche tech news. They obsess over new products, researching them until there is nothing left to learn. This inevitably makes the Affluent Social Climber very involved in the purchases they make leaving the brands they choose having to earn a place in their lineup. Hobbies and interests aside, family comes first, and they work every day to secure the future for their partner and kids.
DEMOGRAPHIC PROFILE
Source: Vividata 2024.
TOP TRACKS
Tune into the music they currently have on repeat to get a sense of their daily soundtrack.
RECENT PURCHASES
Have a scan of where they're spending and what they're buying.
THEIR TO DO LIST
Check out what errands they need to run.
A DAY IN THE LIFE
The day in the life shows an hour by hour journey through their day.
SNOOP THEIR SOCIALS
Take a look at their Insta accounts to get a sense of their daily feeds.
CHANNEL CONSUMPTION
A view of their most consumed channels.
Source: Vividata 2024.
WEEKLY CHANNEL REACH
Source: Vividata 2024.
STREAMING CHANNELS
Source: Vividata 2024.
WEBSITE TYPES
Source: Vividata 2024.
SOCIAL NETWORKS
Source: Vividata 2024.
PROGRAMME GENRE
