AFFLUENT PROGRESSIVES - UNITED KINGDOM
British Affluent Progressives, once suburban-dwelling BMW and Toyota owners, are evolving. A younger urban generation, values city life and sustainability. Brands like Genesis and Polestar, offering electric vehicles, align with their eco-conscious lifestyle. Family-oriented, they seek practical, eco-friendly cars for their busy lives. Socially aware and tech-savvy, they use platforms like LinkedIn and Threads while recognizing the importance of digital well-being. For relaxation, they prioritize family time and domestic travel.
DEMOGRAPHIC PROFILE
Source: Initiative Custom Survey.
TOP TRACKS
Tune into the music they currently have on repeat to get a sense of their daily soundtrack.
RECENT PURCHASES
Have a scan of where they're spending and what they're buying.
THEIR TO DO LIST
Check out what errands they need to run.
A DAY IN THE LIFE
The day in the life shows an hour by hour journey through their day.
SNOOP THEIR SOCIALS
Take a look at their Insta accounts to get a sense of their daily feeds.
CHANNEL CONSUMPTION
A view of their most consumed channels.
Source: Initiative Custom Survey.
REASONS TO PURCHASE AN EV
INNOVATION & TECHNOLOGY LEADERS
Source: Initiative Custom Survey.
WEEKLY CHANNEL REACH
Source: Initiative Custom Survey.
STREAMING CHANNELS
Source: Initiative Custom Survey.
NEWSPAPER SITES
Source: Initiative Custom Survey.
SOCIAL NETWORKS
Source: Initiative Custom Survey.
PROGRAMME GENRE
