AFFLUENT PROGRESSIVES - SWEDEN
Affluent Progressives in Sweden embody a unique blend of pragmatism and idealism, driven by their commitment to both family and the environment. Their daily routines seamlessly blend eco-conscious choices with the demands of modern living, ending their evenings relaxing on the sofa, likely streaming a thought-provoking Swedish film or a captivating foreign series on SVT or Netflix. Their urban lifestyle, reliance on public transportation, and preference for electric and hybrid vehicles perfectly align with Sweden's progressive stance on sustainability and its well-developed infrastructure for electric vehicles. These Swedes value sustainability and social responsibility. They are influenced by Swedish culture and media. Despite busy lives, they prioritize eco-friendly choices.
DEMOGRAPHIC PROFILE
Source: Initiative Custom Survey.
TOP TRACKS
Tune into the music they currently have on repeat to get a sense of their daily soundtrack.
RECENT PURCHASES
Have a scan of where they're spending and what they're buying.
THEIR TO DO LIST
Check out what errands they need to run.
A DAY IN THE LIFE
The day in the life shows an hour by hour journey through their day.
SNOOP THEIR SOCIALS
Take a look at their Insta and LinkedIn accounts to get a sense of their daily feeds.
CHANNEL CONSUMPTION
A view of their most consumed channels.
Source: Initiative Custom Survey.
WEEKLY CHANNEL REACH
Source: Initiative Custom Survey.
STREAMING CHANNELS
Source: Initiative Custom Survey.
NEWSPAPER SITES
Source: Initiative Custom Survey.
SOCIAL NETWORKS
Source: Initiative Custom Survey.
PROGRAMME GENRE
