AFFLUENT PROGRESSIVES - GERMANY
Affluent Progressives in their 30s in Germany are well-established and enjoy a comfortable lifestyle. Work-life balance remains a top priority, and they are passionate about social justice, equality, and inclusivity. While they don't strive for a specific social status, they appreciate quality experiences and new adventures. They are less concerned with traditional discipline and more interested in exploring their passions, such as art, culture, wellness, and travel. When considering vehicles, they often prioritize electric or hybrid options, emphasizing sustainability and environmental responsibility. They value functionality and efficiency over flashy designs, reflecting their commitment to a more sustainable future.
DEMOGRAPHIC PROFILE
Source: Initiative Custom Survey.
TOP TRACKS
Tune into the music they currently have on repeat to get a sense of their daily soundtrack.
RECENT PURCHASES
Have a scan of where they're spending and what they're buying.
THEIR TO DO LIST
Check out what errands they need to run.
A DAY IN THE LIFE
The day in the life shows an hour by hour journey through their day.
SNOOP THEIR SOCIALS
Take a look at their Pinterest and LinkedIn accounts to get a sense of their daily feeds.
CHANNEL CONSUMPTION
A view of their most consumed channels.
Source: Initiative Custom Survey.
WEEKLY CHANNEL REACH
Source: Initiative Custom Survey.
STREAMING CHANNELS
Source: Initiative Custom Survey.
NEWSPAPER SITES
Source: Initiative Custom Survey.
SOCIAL NETWORKS
Source: Initiative Custom Survey.
PROGRAMME GENRE
